Hortschlaki Blog: 35 ejemplos realmente cool de creación de marcas. / 35 Perfect Examples Of Branding Design

Realmente me encantan este tipo de artículos, más que inspiración te dan muchas ideas creativas que podes emplear en siguientes trabajos. En lo personal las marcas que juegan con tipografías son mis favoritas, amo las tipografías, en este post hay muchos ejemplos de eso. Espero que les guste...

Taken from "Inspiration Feed"

First impressions are a must, expessially for brands. When a person is first introduced to your company he/she will conclude a quick judgement about your brand. For this reason creating a memorable, elegant, and attractive logo is very important. In todays fast moving world it’s vital to create a memorable experience through design. By doing so a potential customer will be able to recognize your company later on.

Many people often confuse the word brand. Your brand is much more than a name or logo. Brand consists of the experience that a company creates with it’s employees, vendors, communities, public relations, and customers. Your brand is the feeling/image that a customer gets when introduced.

Every single business has a brand, including large companies with huge budgets/staff, and small businesses. Behind every single brand are people. Those “people” are out there representing the image of your company. Employees connect brand values with customers through touch points to make brands come alive. By doing so, the employees reflect the brands values and help share them.

Consumers develop brand loyalty when expectations are met. They will often pass up other brands for the one they want. A brands name should be short, memorable, descriptive of product features/benefits, and should also give brand meaning if made up or borrowed. All the combined impressions and experiences of the brand are associated with a particular company, good or service.

For this massive article we decided not only to give you inspiration, but hit you with some branding knowledge! To make things easier on the eye, we combined the most important elements and facts about the categories concerning a brand. Check out the following bullet points, and feel free to use them as a valuable resource.

Brand:

More than a name or logo
All the combined impressions and experiences associated with a particular company, good or service
Something consumers relate to on rational and emotional levels

Brand Identity:

The following elements work together to project a consistent image and are instantly recognizable.

– Name – words, letters, or numbers that can be spoken

– Symbols or logos used with the name – cannot be spoken

– Trade characters or personified symbols may also be used

A Brand is Built Around Values:

Characteristics and values represent what a business or product stands for.
These “intangibles” connect with consumers in a meaningful way.
Brand cues remind consumers of values and qualities.
Brand personality is the essence of the brand and encompasses values and emotional connections.

Brand is the Customer’s Total Experience:

Touch Points – Opportunities to connect with customers and reinforce brand values
Every business – large and small – is a brand with touch points
The brand promise must deliver on consumer expectations

Levels of brand Loyalty:

– Brand recognition: know something about it

– Brand preference: prefer a particular but will buy another if it is not available

– Brand insistence: positively want one brand and one brand only

Branding Internationally:

Requires businesses to incorporate international considerations
Requires names that translate into other languages
Requires sensitivity to customs, cultures, and values
May even require changes to actual product itself
May use product extensions

Challenges that the Internet has provided:

Limited customer interaction, less loyalty, makes building brand on the internet more difficult
More time spent researching/comparing products than buying
Innovation and first-rate customer service needed
Strong, established brands don’t need to spend lots of money to attract people
Brand is a requirement for Internet businesses

Now that you have an idea that a brand is much more than a logo, it’s time to focus on the design part. The examples we have for you below are on point. The following companies have done an incredible job at monetizing and setting the tone for their brand. As you plan out to create a logo, think about how it will be used. Will it be used on social networks, websites, packaging, business cards, stickers, clothing, pens, USB’s, engraved on products, CD’s, notebooks, and any other things? You need to plan things out, because the colors will be different. Online you will most likely use RBG colors for the logo, while on packaging, business, cards, letter head, and other printing materials will be CMYK. This is a vital part of the process, because if you use lets say an extra bright green it will not be bright at all when printed. For more color decision making and help, check out our useful collection ofcolor tools for designers.