jueves, 30 de diciembre de 2010

LiveStrong Identity

The Livestrong wristband is recognised globally as a symbol of the fight against cancer; more than 70 million wristbands have been sold in over 60 countries. Bibliothèque were honoured when Nike approached us to develop a new logo and toolkit for Lance Armstrong's return to world class cycling: part of a campaign aimed at raising awareness of this important cause.

Our response was to build on the existing logo, comprising simply set black type on a yellow rectangular ground. Our solution was to make more of the wristband’s three-dimensional qualities, developing an iconic yellow ring with an outer bevelled edge, recalling both the shape of the wristband and bicycle wheel. The Nike logo is centered within this, forming a singular unit that works both in isolation and alongside Livestrong typography. 

The wristband and merchandise is produced and sold by Nike with all profits going to the foundation. The Lance Armstrong Foundation has so far raised over $80 million to fight cancer. Support Livestrong

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