Contributed by Daniel Peterson of Fabio Ongarato Design.
Social Traders is an independent company working in collaboration with the Australian government to facilitate support between business and community groups. Fabio Ongarato Design’s (FOD’s) role was to determine a new identity and visual language across all collateral supports that could exemplify their significant uniting role. The corporate profile was created, depicting Social Traders and outlining its strategic goals, current initiatives and future priorities, in a visually dynamic way.
In creating the identity, FOD devised a ribboning motif that through its folds, turns, and continuation created a visual motif for both the journey and the challenge. The motif is featured throughout the profile from the cover through to the thin show-through pages that are french-folded to the back cover — a complete endless continuum.
Founded in 1992 by partners Fabio Ongarato and Ronnen Goren, based in Richmond, Australia, Fabio Ongarato Design (FOD) operates across a variety of graphic disciplines, from print to exhibitions to advertising. You can view more identity projects here on theFabio Ongarato website.